HijUp
HijUp is an Indonesian fashion e-commerce platform that specializes in modest fashion, particularly targeting Muslim women. Founded in 2011 by Diajeng Lestari, HijUp was one of the first online platforms in Southeast Asia to offer a curated selection of Islamic fashion, including hijabs, abayas, tunics, dresses, and accessories from various local and international designers. HijUp manages The HijUp Growth Fund, an initiative launched by HijUp to support and invest in modest fashion startups and SMEs, particularly those led by women or focused on the Muslim consumer market.